Marketing PR & Sales

Advanced Negotiation Skills

Take Your Career to the Next Level With Superb Negotiation Skills

Public Programme

Who Should Attend:

  • Experienced professionals with negotiating responsibilities
  • Mid & High level managers
  • Professionals involved in the process of buying & selling
  • Sales Directors & Managers

Course Objectives

  • Overview of types and phases of negotiations and skills required for successful negotiation
  • Cover the latest and upcoming techniques for negotiation
  • How to negotiate successfully
  • Enhancing and emphasising on the key negotiation skills that every professional should possess
  • Studying BATNA (Best Alternative to a Negotiated Agreement) and ZOPA (Zone of Possible Agreement) in detail
  • Avoiding standstill situations and deadlocks
  • People management during negotiations
  • Learn techniques for staying focused and managing your emotions
  • Develop strategies to find mutual gain, reach consensus and terms of agreement
  • Gain powerful non-verbal awareness to understand and use body language to recognise buying signals and overcome objections
  • Learn how to manage disagreements and negotiate in difficult situations.

What will you gain?

By the end of this course you will be able to:
  • Develop, plan and enhance your negotiation skills to improve the final outcome
  • Ensure lasting relationships with your stakeholders whilst negotiating your way successfully
  • Improve your planning processes and grasp unique ways to tackle difficult negotiating situations
  • Converting deadlocks and ‘end of the road’ situations to your advantage
  • Better evaluate the other person’s requirements and try to work towards achieving a win win situation
  • Anticipate what to expect and prepare for your bargaining
  • Manage the negotiation process and break an impasse.

Course Content

  • Negotiation – Overview, Top Skills and the Main Outcomes
  • Styles of negotiation
  • The Negotiation Environment
  • ‘Road to Victory’ is through proper planning
  • Fundamentals of Negotiation Plan
  • Basic Objectives
  • Best Alternative to a Negotiated Agreement (BATNA) – Overview, rules and details
  • Zone of Possible Agreement (ZOPA) – Overview and details
  • End of the road and ways to overcome this standstill
  • Conflict Situations
  • Privileges, Authority and Interest in YOUR negotiations
  • Handling the challenging lot
  • Important trick and tactics
  • Dirty tricks in the game
  • Tackling dirty tricks
  • Wrap-up and Conclusion.

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