/var/www
/
/

Marketing PR & Sales

Branding Basics

 

Who Should Attend:

  • Brand Managers, Marketing Managers, Market Research Managers & Product Managers
  • Recommended for all employees who want to expand their knowledge and understanding of brand management

Course Objectives

  • This certificate indicates that a participant has mastered the knowledge of build brand equity by properly choosing brand elements, designing marketing programs and activities
  • Enhance awareness and knowledge about branding issues in creative industries
  • Develop ability to identify strategic issues in branding of creative products
  • Develop critical perspectives in evaluating research in branding and applying them in strategic management of brands in creative industries
  • Develop hands-on abilities on brand building and marketing.

What will you gain?

By the end of this course you will be able to:
  • To empower participants with knowledge and capacities to understand and
  • analyze brand and branding management, from a corporate and consumer perspective
  • Analyzing carefully they key concepts surrounding the subjects of corporate perspective; the development of brand and brand architecture; the definition and role of marketing mix; the integrating marketing communication and brand management; the consumer perception in branding.

Course Content

  • Learning Unit 1
    • Identifying and Establishing Brand Positioning and Values
    • Customer-Based Brand Equity
    • Brand Positioning
    •  Planning and Implementing Brand Marketing Programs
 
  • Learning Unit 2
    • Choosing Brand Elements to Build Brand Equity
    • Designing Marketing Programs to Build Brand Equity
    • Integrating Marketing Communications to Build Brand Equity
    •  Leveraging Secondary Brand Associations to Build Brand Equity
 
  • Learning Unit 3 
    • Measuring and Interpreting Brand Performance
    • Developing a Brand Equity Measurement and Management System
    • Measuring Sources of Brand Equity: Capturing Customer Mind-Set
    • Measuring Outcomes of Brand Equity: Capturing Market Performance
 
  • Learning Unit 4
    • Growing and Sustaining Brand Equity
    • Designing and Implementing Branding Strategies
    • Introducing New Products and Brand Extensions
 
  • Learning Unit 5
    • Managing Brands over Time
    • Managing Brands over Geographic Boundaries and Market Segments
    •  Closing Perspectives
    • Closing Observations.


Our Clients

Downloads

English

Company Brochure
Company Brochure
Top 20 Courses
Top 20 Courses
Public Calendar
Public Calendar
Nationals Development
Nationals Development English

عربي

Arabic Profile
Arabic Profile
Top 20 Courses
ﺑﺮﺍﻣﺞ ﺗﻄﻮﻳﺮ ﺍﻟﻜﻮﺍﺩﺭ ﺍﻟﻮﻃﻨﻴﺔ