Nationals Development

Cultural Awareness for Arab Nationals

Reach your Full Potential by Making the Best Use of Diversity in Your Workplace


Who Should Attend:

  • Arab Nationals working in teams from different backgrounds
  • Teams growing business beyond national borders
  • Professionals involved in multi-national projects

Course Objectives

  • An overview of definition, terms and history of diversity to build cultural sensitivity
  • Identify the dos and don'ts, traditions and values of different cultures
  • Explore different working styles and attitudes toward time and deadlines
  • Understand the importance of body language in interpersonal communications
  • Master active listening and effective questioning to receive diverse messages
  • Explore stereotypes and biases, how they develop and the reasons for your perspective
  • Obtain strategies to remove barriers and bridge differences to encourage diversity
  • Learn how to respond to complaints, take appropriate action and prevent repetition.

What will you gain ?

By the end of this course you will be able to:
  • Change your understanding of cultural diversity in the business environment and in general.
  • Gain an appreciation of the values, norms, beliefs, gestures and body language of different cultures
  • Break free from the common cultural stereotypes to establish unbiased business and personal relationships
  • Focus energy on achieving organisational objectives rather than focusing on conflict
  • Build cross-cultural teams, free of cultural insensitivity, enabling optimal performance.

Course Content

  • What is Culture?
  • What is Organisational Culture?
  • Hofstede's Cultural Dimensions
  • The main cultural differences between Europeans, Americans, Asians, Arabs, etc.
  • Understanding diversity
  • Understanding stereotypes
  • Breaking down the barriers
  • Non-verbal communication
  • Being proactive.


  • “In my professional life: How to communicate better with my colleagues and managers, overcoming obstacles, and not making hasty decisions towards others. In my personal life: Dealing with family, friends, and all kinds of people and be able to empathise with them and feel what they feel."
  • “The programme helps a person know himself better and improves the way he deals with others, and understand their behaviour."
  • "It will help me understand others and colleagues better which will, in turn, improve the quality of work."

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