Business Communication

Cultural Awareness for Today’s Professional

Reach your Full Potential by Making the Best Use of Diversity in Your Workplace


Who Should Attend:

  • Employees working in teams from different backgrounds
  • Teams growing business beyond national borders
  • Professionals involved in multi-national projects

Course Objectives

  • An overview of definition, terms and history of diversity to build cultural sensitivity
  • Identify the dos and don'ts, traditions and values of different cultures
  • Explore different working styles and attitudes toward time and deadlines
  • Understand the importance of body language in interpersonal communications
  • Master active listening and effective questioning to receive diverse messages
  • Explore stereotypes and biases, how they develop and the reasons for your perspective
  • Obtain strategies to remove barriers and bridge differences to encourage diversity
  • Learn how to respond to complaints, take appropriate action and prevent repetition
  • An overview of the key issues concerning work in the Middle East.

What will you gain?

By the end of this course you will be able to:
  • Improve your understanding of cultural diversity in the business environment, and in general.
  • Gain an appreciation for the values, norms, beliefs, gestures and body language of different cultures
  • Break-free from common cultural stereotypes to establish unbiased business and personal relationships
  • Gain a competitive and perceptive edge in new markets and unexplored territories
  • Build cross-cultural teams free of cultural insensitivity.

Course Content

  • Defining Culture
    • How it is formed
    • Socialisation and enculturation process
  • Cultural identity
  • Hofstede's Cultural Dimensions
    • Understanding workplace values around the world
  • Checking cultural lenses
  • Global consciousness
  • Intercultural communication
  • Managing cross cultural conflict
  • Multi cultural teaming.

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