Best-Seller Courses

Event Marketing & Strategies


Who Should Attend:

  • Event managers, Marketing managers & Sales Managers
  • Recommended for all employees in Event department.

Course Objectives

  • This certificate indicates that a participant can apply a systematic approach to the research, design, planning, implementation, and evaluation of an event marketing strategy
  • Demonstrate an understanding of event marketing and its role in achieving marketing objectives
  • To interpret and apply the theoretical knowledge about event marketing in a real-life event
  • Demonstrate an understanding of not-for-profit event management
  • To interpret and apply principles of both business and not-for-profit management to the special needs of event organizations
  • To foster professionalism in event management, covering the knowledge base, theory, methodologies and ethics.

What will you gain?

By the end of this course you will be able to:
  • Look at the unique characteristics of the event marketing industry and their impact on the strategic approach to the marketing of events and programs, to include pricing, determining the right event/sponsor, branding and maintaining relationships among the parties involved.
  • Experience a unique experiential learning opportunity throughout the workshop.

Course Content

  • Learning Unit 1
    • Introduction to Event Marketing
    • Event Promotion, Advertising, and Public Relations
  • Learning Unit 2
    • Electronic Event Marketing Strategies
    • Funding the Event Marketing Program
  • Learning Unit 3
    • Marketing Association Meetings, Conferences, Events, and Expositions
    • Marketing Corporate Meetings, Products, Services, and Events
  • Learning Unit 4
    • Event Management Process
    • Objective, Environmental search and Information-gathering
    • Operational planning and demand
    • Financial planning
    • Marketing planning
    • Implementation and Evaluation
  • Learning Unit 5
    • Marketing Festivals, Fairs, and Other Special Events 
    • Trends in Event Marketing.

Our Clients



Company Brochure
Company Brochure
Top 20 Courses
Top 20 Courses
Public Calendar
Public Calendar
Nationals Development
Nationals Development English


Arabic Profile
Arabic Profile
Top 20 Courses
ﺑﺮﺍﻣﺞ ﺗﻄﻮﻳﺮ ﺍﻟﻜﻮﺍﺩﺭ ﺍﻟﻮﻃﻨﻴﺔ