Marketing PR & Sales

Mastering Media & Public Relations

Market Your Business and Yourself!


Who Should Attend:

  • Marketing Managers & Executives
  • Professionals seeking to pursue a career in PR or Media Relations

Course Objectives

  • Learn how to network for success and master your “Meet and Greet” opportunities
  • Identify how to dress for success
  • Obtain tips and techniques to write effectively
  • Understand the importance of goal setting, and how to do it
  • Explore how to manage media relations
  • Learn how to plan issue and crisis communication
  • Identify ways to make the best use of social media.

What will you gain?

By the end of this course you will be able to:

  • Learn essential skills for successful interaction with the media and public
  • Establish an effective branding strategy and amplify the profile of your talent with social media and public relations practices. Learn to market yourself and your business with strategies that deliver opportunities for success
  • Explore principles and practices of authoring and editing content for your organisation, employer or your own small business. Learn to craft effective content for various web genres including corporate and organisational web sites, wikis, intranets and blogs
  • Gain knowledge and experience in key concepts of communicating with the public. Explore topics such as audience analysis, stakeholder interactions and developing quality messages such as press releases and sales letters
  • Understand the various types of social media outlets that will help you formulate a strategy that can employ one or more of these tools like Blogs, Wikis, Podcasts, Social bookmarks, and RSS feeds
  • Increase your effectiveness with employee communication that will help reinforce your network and leverage the word-of-mouth power you employees have to your benefit.

Course Content

Networking for Success (I)
    • Creating an effective introduction
    • Making a great first impression
Networking For Success (II)
    • Minimising nervousness
    • Using business cards effectively
    • Remembering names
The Meet and Greet
    • The four Levels of conversation
Dressing for SuccessWriting and drafting skillsSetting GoalsMedia Relations
    • Television
    • Print
    • Web presence, blogs and the internet
Issues and Crisis Communication Planning
  • Gauging the impending crisis level
  • Providing feedback and insights
  • How information will be distributed
  • Tracking the overall effect
Social Media (The PR Toolkit)
  • Overview
  • Blogs
  • Wikis
  • Podcasts
  • Social Bookmarks
  • RSS Feeds
Employee Communications.

Our Clients



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