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Planning & Managing Marketing Campaigns


Who Should Attend:

  •  PR Managers, Marketing managers, Social Media Managers & Event Managers
  • Recommended or all employees in the event department

Course Objectives

  • This certificate indicates that a participant has mastered the knowledge to design, plan, cost, deliver and evaluate Marketing campaigns using the full range of PR media and channels
  • Participants will develop the skills to design, plan, cost, deliver Marketing campaigns
  • Be able to simplify planning and unified collaboration across the entire marketing team
  • Master the skills needed to evaluate campaigns using the full range of media and channels
  • Action planning for the workplace to put ideas into action is a strong feature of the program
  • Increased Marketing campaign effects through advertising offers better adjusted for the customer needs.

What will you gain?

By the end of this course you will be able to:
  • Plan and manage campaigns as part of their business operations
  • Drive strategic organizational change, build public perceptions and drive reputation with key stakeholders
  • Reinforce key messages and organizational strategy by closely fitting the campaign to core business priorities as well as project objectives campaign design
  • Make a problem-solving approach to the plan and managing of marketing campaigns.

Course Content

  • Learning Unit 1
    • Set objectives
    • Define specific goals
    • Goals affect what you might do
    • Commit to timescales
    • Time is of the essence
  • Learning Unit 2
    • Research your customers
    • Who are they?
    • What if you never meet your customers?
    • What do they like?
    • Online questionnaires
  • Learning Unit 3
    • Evaluate the competition
    • Who or what are you up against?
    • Learn what you can
    • What makes you unique?
  • Learning Unit 4
    • Set a budget
    • Estimate the available market
    • Work out the possible returns
    • How much should you aim to make?
    • Take an annual view
    • Consider cashflow
  • Learning Unit 5
    • Consider communication channels
    • Develop the right messages
    • Project the right image
    • Don’t forget the legals
    • Monitor and measure.

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