/var/www
/
/

Marketing PR & Sales

Professional Marketing for Competitive Advantage

Business Success through Strategic Marketing

In-House Programmes

What's so different about this programme?


  • Super Interactive with Experiential Activities

  • Endorsed by the Institute of Leadership and Management

  • Delivered by a Specialised Bilingual HNI’s Senior Trainer

  • Great Opportunity to Network with Other Business Professionals

Public Programme Dates & Schedule

Dubai: 26-28 Sept'17, 14-16 Nov'17
Abu Dhabi: 15-17 Oct'17, 27-29 Nov'17
Doha: 12-14 Sept'17, 29-31 Oct'17
Duration:3 Days
Locations:Abu Dhabi, Doha, Dubai
Fees: AED 5985
 

Who Should Attend:

  • Marketing Professionals
  • Customer-facing Managers & Supervisors
  • Anyone with something to sell, internally or externally

Course Objectives

  • An overview of the scope of Marketing and principles of Marketing Management
  • Familiarity with the core concepts, mission and objectives of marketing
  • Explore ways to build and emphasise your Competitive Advantage
  • Understand the importance of using market segmentation to target marketing effort
  • Identify the stages of the Product Lifecycle and how to market products at each stage
  • Master strategies for the mix of promotions that will lead to best results
  • Learn how to organise and manage your Distribution Channels
  • Familiarity with the process of Strategic Planning in marketing
  • Understand how your attitude and superior personal relationships are key to success
  • Master techniques for personal selling, advertising, public relations, sales promotions.

What will you gain?

By the end of this course you will be able to:
  • Understand Marketing Management and he Process of Strategic Planning in Marketing
  • Explain Market Segmentation
  • Describe the Total Product Concept
  • Develop Promotion Mix Strategies
  • Describe how to organise and manage the Distribution Channel
  • Explain how to build competitive advantage.

Course Content

The Scope of Marketing
  • Defining Marketing
  • Core Marketing Concept
The Marketing Mission
  • Objectives and Goals
  • Vision
Marketing AuditStrategic AlternativesMarketing AssumptionsThe Importance of Market Segmentation
  • The Benefits of Market Segmentation
  • Steps in Market Segmentation
Market Targeting and Product PositioningThe Product Life Cycle (PLC) Concept
  • Introduction Stage
  • Growth Stage
  • Maturity Stage
  • Decline Stage
Personal SellingAdvertisingSales PromotionPublic RelationsLinking the Promotion Mix to PLC StrategiesKinds of Distribution Channels
  • Choosing the Best Channel
  • The Role of the Marketing Distribution Channels
Superior Product or ServiceSuperior AssetsLow Cost OperatorInnovationGlobal SkillsScales AdvantagesAttitudeSuperior RelationshipsRisk Management. 
 


Our Clients

Downloads

English

Company Brochure
Company Brochure
Top 20 Courses
Top 20 Courses
Public Calendar
Public Calendar
Nationals Development
Nationals Development English

عربي

Arabic Profile
Arabic Profile
Top 20 Courses
ﺑﺮﺍﻣﺞ ﺗﻄﻮﻳﺮ ﺍﻟﻜﻮﺍﺩﺭ ﺍﻟﻮﻃﻨﻴﺔ